Like Uniqlo’s email, this one from Coyuchi begins with a simple holiday message and continues with a few CTAs and offers. Subject: Happy holidays from the Coyuchis Here’s the animation from the image above: Coyuchi This email came in on Christmas day 2017 and includes a secondary call to action. Once you determine the reason for sending the email, you can choose the right date to send it.Ĭheck out a sampling of holiday ecards and their respective approaches to messaging and design- Uniqlo According to GoDaddy, Christmas Day might have one of the lowest email open rates of the season (but this doesn’t mean your message won’t get read later-which, in this case, is perfectly fine). being strategic about when most readers would be online and shopping. Because these emails don’t usually include a CTA, many brands focus on sending a timely message (assuming most recipients celebrate Christmas) vs. In the past, many customer-facing holiday ecards have landed in our inbox on December 24th or 25th. Use the holiday email as an opportunity to build trust and loyalty. But in order for the message to be effective, readers should feel that it’s sincere and reflective of your brand. A holiday e-card can be one of the easiest emails you’ll send all year. Your reason will determine the message and the design. Before you assemble your email, consider why you’re sending it and what your objective is. Some have a note from the CEO others offer a last-minute promotion. Some holiday emails have a call-to-action others don’t. Will all your clients, vendors, and customers receive the same message? Consider customizing your email for different segments, or creating different holiday ecards for business sectors. Here’s a quick refresher. Before you begin designing your holiday ecards this year, take into account: In a previous post, Holiday e-Cards for Your Clients, we established four important things to consider before sending an ecard. wp-content/uploads/2018/12/holiday-ecard-tutorial.mp4 Tips for planning the best holiday ecard
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